SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Global rollout: AI Max is now in beta across Go...
Brands back new licensing standard to charge AI for training data
Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on...
The Google Ads mistakes costing SMBs time and money
After months of work, your website is finally live – but how do you get people to see it? Google Ads looks like the perfect solution, yet many small business owners quickly learn it’s anything but “set and forget.” The platform is...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.