SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps...
Your Q4 ecommerce checklist for peak holiday sales
Q4 is here – and for ecommerce brands, that means the biggest sales opportunities of the year are just ahead. Black Friday, Cyber Monday, Christmas – the biggest sales events are just around the corner. To hit your targets, preparation is key. It&r...
Google working on fixing Search Console performance report delay
Google Search Console’s performance report is stuck and has not shown an update in the main report since Sunday, October 19th. Google confirmed the issue and said it will catch up. What it looks like. As I said on the Search Engine Roundtable, before Goo...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.