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Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions
Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions and added additional examples for new features like AI Overviews. Google also fixed some typos and other textual issues in the d...
Google Tag Manager adds event parameters to Ads and Floodlight tags
Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads and Floodlight event tags. You can us...
TikTok touts 2x purchase lift with Search Ads
TikTok is positioning its Search Ads Campaign, which launched last September, as the next big shift in search marketing, turning intent-driven queries into conversions and long-term engagement. By the numbers. TikTok reported a meta-analysis across the U.S. an...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.