SEO AUTHORITY
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Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting real sales. Advertisers received notices fr...
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s journalism to power its AI-generated summaries in search. Why we care. This is the first lawsuit by a major U.S. pu...
Google Search Console adds achievements section
Google added a new section to Google Search Console to show your “achievements” in the Search Console interface. This was previously only emailed as part of the receive Insights experience emails you received monthly but now there is a dedicated re...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.