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Google adds new store widgets for your website
Google has added two new widgets that e-commerce merchants can add to their websites, these are called “store widget.” Google previously had the Top Quality store widget but added two more. What is new. Google added these two new widgets on top of...
The SEO shift you can’t ignore: Video is becoming source material
A subtle but profound transformation is underway – one that’s redefining how people search and what content Google considers worth finding. We’ve all seen the headlines and the data: younger users are turning to TikTok and YouTube f...
How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing by Optimove
Clayton Christensen, the late Harvard professor, is widely known for developing the theory of disruptive innovation. In his book, The Innovator’s Dilemma, Christensen described how new technologies and business models upend entire industries by democrati...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.