SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
When SEO becomes just content production – and how to break free
Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information. I’ve always believed in doing the “good” and “right” things when it comes to creating content...
The global E-E-A-T gap: When authority doesn’t travel
Many still treat E-E-A-T as a box to tick in an SEO audit. But it’s more than that – it’s how search engines and AI systems decide which content to trust. The paradox? Global brands that dominate in one country often underperform...
Rethinking the funnel with LLM tracking analytics by Semrush Enterprise
For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has migrated from the open web (PPC, Reddit, YouTube, websites) into closed AI environments (Cha...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.