SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
In June, Fractl and Search Engine Land surveyed 2,000 consumers and uncovered a startling statistic: 82% find AI-powered search more helpful than traditional search. While the SEO industry panicked, thought leaders and snakeoil salesmen took to LinkedIn...
How amplifying creator content strengthens trust and lowers media costs
Brands often invest in influencer and affiliate promotions but stop short of giving the content additional reach, assuming the creator’s audience is enough. Using paid marketing, adding it to your site, and sharing it across your channels isn’t doi...
Google Ads adds account-level political content setting
Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly rolled out after Google introduced the ca...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.