SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
The new SEO imperative: Building your brand
In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search behavior becomes increasingly fragmented across platforms – LLM search, TikTok, Reddit, YouTube, and more – relying sol...
Refreshing content: How to update old content to drive new traffic
Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally. The same goes for your website – which can quic...
AI and online reputation: How to stay in control
From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective. But while AI offers powerful tools, businesses must use them strategically to maintain authentic...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.