SEO AUTHORITY
SEO AUTHORITY
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Reddit sues Perplexity, SerpApi over scraping Google Search data
Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi – accusing them of illegally using its content via Google search results. The lawsuit. SerpApi, Oxylabs, AWMProxy, and Perplexi...
Engineering the AI resume: SEO’s new path to the C-suite
More than a decade ago, I coined the term brand SERP – the result you get when someone searches for your name or company. I called it the “digital business card” because I saw firsthand how a messy one could cost a business trust and re...
How connected TV advertising drives search demand
Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even begins. As customer journeys gro...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.