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Holiday ecommerce to hit record $253 billion – here’s what’s driving it
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast. That’s a 5.3% year-over-year increase covering the period from Nov. 1 to Dec. 31. Adobe’s analysis, based...
Meta cuts political ads across the EU
Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the region’s new Transparency and Targeting of Political Advertising (TTPA) regulations that take effect Oct. 10. The details. The...
PPC in the age of zero-click search: How to stay profitable
PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is structural. Zero-click searches are changing how paid s...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.