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Apple will add more App Store search ads
Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What’s changing. The new ads will appear inline within App Sto...
Why SEO annual plans fall apart – and how to build one that holds up
If you’re leading marketing right now, you’re probably knee-deep in planning season, and feeling a tension I hear from CMOs and VPs every year: “We build a plan, but the execution never matches the intent.” Sound familiar? You aren’t alone. The d...
How to use AI to diagnose and improve search intent alignment
Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations – yet still fail to rank. While there are many possible explanations, one common issue is a misalignment with search intent, and it’s often...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.