SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
How to vibe code for PPC: Building a seasonality analysis tool
You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling with the difficulty of writing Google A...
GEO x local SEO: What it means for the future of discovery
The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened to one of my clients last month: For two years,...
Meta rolls out new AI ad tools to boost holiday sales
Meta is arming advertisers with fresh AI-powered features ahead of the holiday season, aiming to help brands “sleigh” sales with creators, video, and smarter merchandising. The updates span Reels, creator partnerships, creative insights, and omnich...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.